BLUE CABINET / SERVICES
Start where your team is.
Need a direction? Start with the sprint. Ready to test it—with a brief, audience access, a working product step, and measurement in place? Consider a pilot. Ongoing work comes after that review, not through an automatic subscription.
01 / Two weeks / Find your direction
Korea GTM Sprint
Before you publish, decide who needs to hear from you—and why. Define the audience, message, and channel for a Korea launch or reset, then leave with a first campaign plan and readiness checklist.
Prepare for the sprint- Review of product materials and up to two audience segments
- One message map and one set of Korean launch copy
- A 30-day calendar with a proposed channel and next action
- Budget categories and measurement definitions
- One consolidated revision, delivered as a document and spreadsheet
Strategy and planning only—not campaign execution or proof of demand. Paid distribution, design, development, always-on community management, and legal advice are out of scope.
02 / Four weeks / Put the plan to work
Korea Campaign Pilot
Put a clear brief to work in one focused campaign. With your audience, channel access, client approver, and measurement ready, use four weeks to learn what to keep, change, or stop.
Prepare a pilot brief- One campaign brief with an agreed message and next action
- Eight short-form pieces for one client-owned X or Telegram channel
- Copy for one announcement or landing page; no design or build
- A public-information creator/KOL shortlist of up to 10; initial outreach to up to 5
- Coordination of up to 3 confirmed collaborations, if separately agreed
- Two content approval batches, with one consolidated revision per batch
- Weekly summaries and a final report separating delivery, observations, and recommendations
Creator participation and placements depend on individual agreements. Third-party costs need separate approval; always-on moderation is excluded. If outreach does not lead to an agreement, you still see the attempts, alternatives, and unspent budget. Unused fees are handled under the contract.
03 / Monthly / Build on the pilot
Growth Retainer
Turn what the pilot taught you into next month’s plan. Set priorities and workload, confirm delivery capacity, and continue at an agreed monthly scope.
Plan the next phase- Up to two client-owned channels
- 12 short-form pieces total across channels
- One campaign per month
- Coordination of up to 5 confirmed creator collaborations, if separately agreed
- Two approval batches, with one consolidated revision per batch
- Weekly summaries and a monthly continue/change/stop recommendation
A defined continuation, not unlimited marketing or a promise of growth. Additional channels, languages, video, events, and always-on support need separate scope and confirmed capacity.
Each short-form content unit is one language/version: up to 600 Korean characters or 150 English words. Long threads and bilingual versions are scoped separately. Pilot announcement or landing-page copy is up to 1,200 Korean characters or 600 English words; design and build are not included.
Quotes list agency fees, third-party costs, and taxes separately. Creator, media, production, and event spend needs your approval before commitment. The proposal and contract set deliverables, revisions, payment, rights, and how unused budget is handled.
Two- and four-week scopes begin at the agreed kickoff, once materials, approvals, and payment are confirmed. Approval delays may shift the schedule. Partnerships, PR, and events need separate scope and confirmed capacity.
LET’S FIND YOUR NEXT STEP
A clearer first move in Korea.
Start with your product, your audience, and what you want to happen next. The checklist turns those questions into a brief—and helps you see what still needs to be ready.
Prepare a brief